My Retail Journey, Your Retail Advantage
Read about my journey so you can turn retail challenges into sustainable growth
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How It All Started: My Journey into Retail
Part 1: You can never tell how life is going to go. I never imagined that I’d find myself in the retail industry, but here I am, over…
4 min read
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Advancing in Retail: Mastering the art of Merchandising
Part 2: Having worked in Jewellery for a few years in H Samuels, unofficially line managed a team member and planned the stock for a load of new…
4 min read
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From Adventurer to Expert: My Professional Growth at John Lewis
Part 3: Having spent an amazing 6 months travelling around South America, it was time to come home and find a new role. It was to be John…
4 min read
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Overcoming Challenges in Retail: What is the right stock?
Part 4: Retail is an industry that demands resilience, adaptability, and a keen sense of strategy. My journey has been marked by numerous challenges, each one a learning…
4 min read
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Overcoming Challenges in Retail: When is the right time?
Part 5: The intricacies of planning for future seasons, especially considering the impact of events like Christmas, Chinese New Year and even unseasonal weather, requires meticulous attention to…
4 min read
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Overcoming Challenges in Retail: Where is the right place?
Part 6: One of the foundational aspects of retail is ensuring the right stock is in the right place, at the right time. This concept, although simple in…
4 min read
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Next Steps: My Journey into Freelance Merchandising
Part 7: Having spent my career in large retail companies with national and global footprints, I learnt the intricacies of stock management from my managers, peers, team, training…
4 min read
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Looking to the Future
Part 8: Going forward, my goal is to continue growing my consultancy. Where I’ve found the most success is with clients who are looking to scale their business…
4 min read
In Conversation: Retail Wisdom in Practice
Podcasts & Practical Tips to Help your Journey
- Brightpearl – How to Boost Profit & Cut Costs
- Brightpearl – How to Inventory Plan
- Brightpearl – How to Set Inventory KPI’s
- Ecommerce Masterplan – 500 Top Tips to Make your Business Profitable
- Ecommerce Masterplan – Merchandising Masterclass
- Ecommerce Tech – Product Strategies for Profit & Online Growth
- Enterprise Nation – How to Boost your Sales for Winter
- Enterprise Nation – How to Plan Retail Sales for Holidays
- The Ecommerce Edge Podcast – Expert B2B Product Merchandising
What Our Clients Say About Us
A Worthwhile Morning
“Thank you again! I really enjoyed the session. You reminded me that working closely with the product, it’s easy to forget that customers may not understand its benefits and USP and how developing new product areas need to have synergy with the brand.
And more importantly, how to look at my data to make informed business decisions. Such a worthwhile morning.”
Hanna @ One Life Clothing
The Right Fit for Our Complex Needs
“I’ve thoroughly enjoyed collaborating with Alison over the past eight months.
For the first seven years as a business owner, I managed merchandising on my own and learned as I went along. In recent years, I’ve been looking to bring someone on board with expertise in this area, but I didn’t want to just hire anyone. I needed someone with extensive industry experience—preferably someone who has managed a large number of SKUs, like we do in bra-size swimwear. Equally important was finding someone who shares our values, particularly regarding sustainability. Ideally, I was looking for someone who is data-driven, tech-savvy, and aligned with the priorities and spirit of a small business.
From our very first call, I knew Alison was the right choice. She quickly understood the nuances of our brand and products and tailored her approach to meet our needs. As a small business, every dollar counts, and Alison understands that. The workflow has been seamless, and Alison feels like an invaluable part of the team. (Even though she’s in the UK and we are in Australia!)
It’s always a pleasure to receive her weekly trade reports and insights. Her interpretations are invaluable, and her expertise has been instrumental in refining our product mix so that we are more profitable and sustainable.”
Sophia @ RAQ Apparel
Stock Decisions Made Easy
“As our business grew, our Excel planning and educated guesstimates of what and when to buy were really not meeting our needs. We were also undertaking piecemeal planning rather than in being integral to the business.
Working with Alison has really helped us understand our data, our sell through, stock holding, cover and most importantly what to buy and when to have it delivered. All of this helps us reduce our risk while ensuring we have sufficient stock to meet our customer’s needs.
Alison’s easy going nature and commercial understanding alongside her ability to simplify complexity makes working with her a dream.”
Dan @ Esska Shoes








